Helsinki is the most important tourist destination in Finland. In 2024, visitors spent 4.55 million overnight stays in Helsinki, an increase of 10% compared to the previous year. Helsinki's direct tourism income was 1.66 billion euros, and the total impact of tourism in Helsinki amounted to 2.88 billion euros. In 2024, the tourism sector employed 27,000 people.
Highlights from Helsinki Visitor Feedback 2025
Visitors are highly satisfied with their experience in Helsinki. In 2025, Helsinki’s visitor experience survey recorded a Net Promoter Score (NPS) of 59, while Visit Finland’s Traveller Monitor gave the city an NPS of 55 for January–March 2026. Helsinki is especially valued as a safe destination, and visitors also see it as a tolerant and well-functioning city. Benchmarking based on publicly available APIs shows strong performance overall: Helsinki’s sentiment score reached 84.6 in 2025, up 0.5 points from the previous year and ahead of nearby capitals such as Stockholm, Copenhagen and Tallinn.
Visitor feedback in 2025 was strong across Helsinki’s different areas. The highest ratings were given to services in the archipelago area and in Kallio & Taka-Töölö.
Check out the latest tourism figures from the DataLokki service
Sustainable tourism indicators
Helsinki is committed to developing sustainable tourism and is the most sustainable destination by many international standards. The monitoring and management of sustainable development is based on knowledge.
This PowerBI report showcases as much data related to Helsinki's sustainable tourism development as possible. It has two main purposes: it helps the city of Helsinki and the whole tourism ecosystem to develop sustainable tourism, and it provides information for the citizens, visitors, and the media on how sustainable tourism is being developed.
Studies and statistics on tourism
Below you will find the latest tourism statistics by category from 2019 onwards. Older statistics can be found compiled at the bottom of the site. Please note that all information is in Finnish unless otherwise stated.
Tourism income and employment surveys
The impact of the Port of Helsinki on tourism revenue has not been taken into account in the study. The Port of Helsinki's passenger business turnover in 2024 was €42.9 million.
Helsinki tourism income and employment in 2024 & Comparison to other tourism zones - PowerBI(Link leads to external service)
Helsinki tourism income and employment in 2023 & Comparison to other tourism zones - PowerBI(Link leads to external service)
Helsinki tourism income and employment in 2022 & Comparison to other tourism zones - PowerBI(Link leads to external service)
Helsinki and Uusimaa tourism income and employment in 2021
Uusimaa tourism income and employment by municipality in 2021
Helsinki residents' views on tourism
Helsinki residents and tourism 2025 – locals' views on tourism and events
Helsinki residents and tourism 2023 – locals' views on tourism and events & Appendix: Comparison to other European cities
Helsinki residents and tourism 2021 – locals' views on tourism(Link leads to external service)
Helsinki residents and tourism 2019 – locals' views on tourism
Other Research on Tourism in Helsinki
Tourists in the capital region 2022
Domestic tourists in Finland and in the capital region, June-August 2022
Foreign and domestic tourists in Finland, April 2020 – December 2021
Foreign and domestic tourist in the capital region, April 2020 – December 2021
Domestic tourists in Helsinki region, June 2020 – January 2021
Foreign tourists in the capital region 2020
Foreign tourists in the capital region 2019
Tourism surveys by the Port of Helsinki
Port of Helsinki: Survey of international cruise traffic 2024 (in Finnish)
Port of Helsinki: Cruise passengers 2019 (in Finnish) (spending habits survey of foreign cruise passengers, summer 2019)
Port of Helsinki: Border survey 2018 and cruise passengers 2019 (in Finnish)
Tourism development in Helsinki
Senior specialist of City of Helsinki Pekka Mustonen has analysed the development of tourism in Helsinki:
Results of border interview survey (January 2020)
Cruise passengers 2019: Key results from border interview surveys and Bluetooth monitoring
Other research and statistics
Helsinki-Uusimaa Regional Council(Link leads to external service)
Visit Finland(Link leads to external service) (in Finnish and English)
Port of Helsinki (in English)(Link leads to external service)